Sales Renewal Collaborates on New Marketing Strategy with Image 4, the Leader in 3-Dimensional Brand Experience
Summary
JointSourcing helped Image 4, a marketing agency that has been creating award-winning 3D brand experiences for 30+ years, unify its brand & messaging across four verticals, refocus existing service offerings, identify strategic initiatives to address prospects’ disparate needs, design a new website that speaks to all customers, and integrate multiple marketing technologies to cost-effectively grow leads. JointSourcing has been successfully implemented by a wide range of companies, including retailers, manufacturers, professional services firms, and non-profit organizations. However, during the Image 4 Blueprint (the first phase of JointSourcing), both parties identified an additional challenge created by the company’s entrance over time into the four quite different verticals that have fueled their growth. JointSourcing’s custom-configured marketing team, based on Image 4’s unique needs, continues to deliver day-to-day management and implementation of the plan, whose strategies and tactics are re-evaluated on a quarterly basis to reflect real-world feedback and modified as necessary. The JointSourcing Solution™ delivers all the marketing strategies & tactics, human expertise, technology and management needed to grow revenue while sharing risk and reward with clients.