Pluribo Is CliffsNotes For Amazon Reviews
Summary
Pluribo, a new startup out of New York, has just released a Firefox extension that looks to filter through the noise of Amazon customer reviews. The plugin automatically culls through every review on a given product and generates a concise two sentence summary that highlights the most common positive and negative comments. To see the plugin’s explanation, users need only mouse-over one of the underlined terms, which will generate a list of excerpts from the relevant reviews. The system seemed to work well enough for ruling out obviously bad choices, but when it comes down to making a final selection, it’s best to turn to the reviews themselves. Pluribo doesn’t always seem to catch the most obvious problems, and the quotes it uses to justify its conclusions don’t always make sense.