Apple buys big data firm Locationary in mapping effort push | ZDNet
Summary
Apple has acquired Canadian big data startup Locationary for an undisclosed sum, a report confirmed on Friday. The news, which was first reported by AllThingsD, now pegs in as the fourth acquisition Apple has made in recent years — Placebase, C3 Technologies, and Poly9 — in a bid to bolster its mapping service. After Apple ripped out Google Maps from its latest iteration of its mobile operating system, the iPhone and iPad maker came crawling back after its own mapping service flunked and floundered. Apple chief executive Tim Cooks mea culpa took the customers heat off the company for a while, and Google Maps stormed through the app store charts with its own third-party, offering for the platform. Locationary is a find, splice and merge listing service that crowdsources information and plugs it into its federated data exchange platform named Saturn.
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