Network Developers Offer Retailers Ways to Keep Tabs on Customers as They Shop
Summary
Companies that develop Wi-Fi networks have a new pitch for retailers and marketers: Use the technology to keep tabs on customers, just as Amazon.com Inc. tracks online shoppers. Wi-Fi giant Boingo Wireless Inc. is getting ready to test a system that tracks traffic patterns in malls and stores by using the signals emitted by shoppers smartphones as they hunt for Wi-Fi networks. Meanwhile, start-up Nearbuy Systems is trying to sell retailers on technology that cross-references the websites shoppers visit on their phones with...
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industries
Retail
applications
ERP & Process Management
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Linked Companies
Nearbuy Systems
$5M to $10M