Towerdata Integrates Email Validation And Intelligence With Listrak Digital Marketing Platform
Summary
"Were excited to expand our partnership with Listrak and help retailers increase conversions through one-to-one customer interactions,"says Tom Burke, TowerData Founder and CEO. "With this integration, Listrak users can leverage email hygiene to improve inbox delivery and easily access the demographic and behavioral data they need to create more personalized messaging. A few of these key data points include: name & postal address, email address-specific activity metrics (i.e. open rates), and demographics such as age, income, and marital status. As a result, Listrak users can create more effective cross-channel marketing campaigns with confidence in their data.The TowerData team will be available to demonstrate the integration and discuss the benefits of Email Validation & Intelligence at the ConneXions conference in Austin, Texas on September 19th. More information can be found at https://www.towerdata.com As an industry-leading marketing cloud focused solely on retailers, Listrak delivers results for its clients with the power of 1:1 interactions that drive incremental revenue, engagement, lifetime value and growth.
