Kenshoo Meets Holding Company Challenges Head On with New Agency Partnership Division

▤ Summary

Advertisers are facing new obstacles in reaching customers, and success depends on their ability to separate signal from noise,” said Kate DuBois, GM, Search and Holding Company Agency Lead. “As our agency partners make moves to consolidate functions like creative and media, Kenshoo will provide parallel support structures, new innovation and an independent view of the consumer journey.” Kenshoo’s Agency Partnership division will include quarterly consultation with a board of advisors from various holding companies, who will have the opportunity to share industry assessments and inform product and innovation roadmap. Amid the rapid pace of change in digital advertising, agencies seek to blend emerging publishers and offerings with demand generation bedrocks, and Kenshoo’s industry-leading offerings in search, social, ecommerce, apps, and measurement provide the competitive tools they need for advanced campaign deployment, management and optimization for their clients. The Agency Partnership Division will be led by Kate DuBois – recently hired as Kenshoo’s GM of Search – with key support from Kenshoo executives and staffers, including Yoav Izhar-Prato, CEO & Executive Sponsor, Megan Edwards, VP, Agency Client Success, and Zvika Goldstein, Chief Product Officer. Kenshoo offers the only marketing solution that provides data-driven insights and optimization technology to help make informed decisions and scale performance across Google, Facebook, Microsoft, Pinterest, Snapchat, Instagram, Amazon, Apple Search Ads, Verizon Media, Yandex, Yahoo Japan, and Baidu.

▦ Linked Companies

Kenshoo

$10M to $25M