IntelligenceBank courts SaaS niche | ZDNet
Summary
Despite IntelligenceBanks "solid growth" and a list of large corporate and government clients, Court was not satisfied with the original platforms "extremely long sales cycle compared to the price point" in the companys first three years in business. "In 2012, I made the strategic decision to productize our platform offering into niche business apps, and to enable customers to buy our services online to achieve rapid growth and attract a global client base," she said. The company now has over 25,000 end-users and boasts a list of large corporate clients including National Australia Bank (NAB), Suncorp, and global online job board Seek. The companys place on the Australian Department of Finance’s Data Centre as a Service (DCaaS) Multi Use List (MUL) has been a useful credential when engaging potential Federal government clients, she adds. IntelligenceBanks growth plan for the next two years includes doubling its range of product offerings, and mobilising its new e-commerce capability to generate new international business, particularly from the United States.
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