Confirmed: Zyb Bought Imity
Summary
As we noted previously: Imity is a mobile social network that locates people via the bluetooth feature on their handsets. ZYB is a much larger startup that originally helped users back up data on their mobile phone to the web. When they realized how much relationship data they had collected on users (who you know, via who is stored on your cell phone), they launched a social network of their own. It is working on a new service called the Zyb Phonebook, which will incorporate Imity’s Bluetooth social networking feature and is due to roll out sometime this quarter. Update: Imity co-founder Nikolaj Nyholm, who is now an adviser to Zyb, argues that a Bluetoth network is actually valuable because it bridges your virtual relationships with the physical world.
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