Taco Bell® Personalizes Its Digital Ordering Experience with Certona
Summary
This solution enables Taco Bell to support individual guest preferences, past dining history, location, weather and restaurant specific menus and pricing. As Taco Bell continues to create an innovative omnichannel customer experience in the QSR industry, the company plans to show guests the most relevant menu items, promotions and content based on a particular individual and visit. As a forward-looking company, we’re using the latest machine learning and AI technology to better deliver on those individual preferences,” said Derrick Chan, Director eCommerce, Taco Bell. “That’s why we are thrilled to work with Certona and leverage their proven personalization platform with real-time support to present our fans with the most immediately craveable menu items every time they use our app, reducing the ordering friction and satisfying their appetite.” “Taco Bell’s reputation for driving innovation in the QSR industry is unmatched. Whether you’re an eCommerce veteran or just getting started, B2C or B2B, our solutions are designed to power the shopping experience – from first click to doorstep – and to scale with you as your business grows.
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