Embrace Mobile: Surveys via Cell Phones

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Implementing these services, especially in the U.S. where carriers are controlling and mobile data usage is low, is much more difficult. The year-old company opened an office in Palo Alto, and launched its US specific offerings, says CEO John Merrells, who is also demonstrating the company’s products at the Office 2.0 conference in downtown San Francisco. Embrace’s core product is MSurvey – a service for running questionnaires via cell phones. Its target customers are market researchers, advertising agencies and big consumer brand owners. Embrace makes money by licensing its software or charging for a managed service.

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