Successful Pivot to a High Growth Business: Ray Grainger, CEO of Mavenlink (Part 5)
Summary
Ray Grainger: We spent a little bit of marketing dollars in Google Ads. We didn’t want to be in the business of giving a transaction fee for a low budget project where everybody was bidding down to a smaller amount. Instead of spending tens of millions of dollars trying to target all the right people and get them together, what we decided to do was build the one side of the platform first – the service provider side – and then provide the facilities to work with their subcontractors and clients and have those mechanisms in the product and have them build out the initial stages of the network through an invitation model. He said, “I really need somebody who has done it for a coffee roasting company before.” It underscored what I see in the general staffing industry right now. This segment is part 5 in the series : Successful Pivot to a High Growth Business: Ray Grainger, CEO of Mavenlink 1 2 3 4 5 6 7
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