SAP snaps up SuccessFactors in vertical SaaS push
Summary
For one thing, SAP co-CEO Jim Hageman Snabe told reporters last month that the company was on the hunt for acquisitions to help it enter new arenas and get more consumer friendly. But these old-line software companies must also compete with established SaaS vendors that are also looking to buy vertical expertise to bolster their existing services portfolio. Salesforce.com, (s CRM) the granddaddy of all SaaS players, bought Model Metrics, a social computing and mobility specialist, also in October. Business customers including Comcast (s CMSA), Avnet (s AVT), and Kimberly-Clark (s KMB) use SuccessFactors services to manage employee recruitment, compensation, training and to perform workforce analytics. And, he predicted that the trend will continue for the next two years, and that the SaaS players with the most vertical focus would be the most highly valued and aggressively courted.
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