BMW car-sharing service reaches 13K members in Seattle, names Steve Banfield as CEO
Summary
BMW also announced today that Steve Banfield, a veteran of the Seattle tech community, is taking over as ReachNow CEO. Prior to that, Banfield was at Rightside, where he served as senior vice president and general manager of the domain name services company. “I’m happy to be a part of these efforts and am looking forward to growing the ReachNow team and brand across North America.” BMW also named Sandra Phillips as COO and Jean-Francois (Jeff) Ganot as CFO. The April launch comes six months after BMW suspended an electric car sharing pilot program called DriveNow in San Francisco, ending that experiment due to parking permit regulations in the city that prevent car-sharing programs from parking vehicles on public streets. BMW also announced today that it will add another 150 MINI Coopers to the fleet in Seattle, bringing the total vehicle count up to 520 by the end of June.