Vitek IP Announces the Availability of Targeted Advertising Patent Portfolio
Summary
The applicable Contextual Advertising Market is $333.25B worldwide and is expected to exceed $500B by 2023.The key patent family is directed to utilizing a user identity and context data to optimally select content, for example an ad presented on a web page, in real-time. The portfolio is very early for the technology space with a priority date of 2003, while also providing considerable life left with 8 years of average remaining life for the patents.The technology described in the patent portfolio is utilized by every major online advert provider that implements user contextual advertising. Online advertising providers that use customer match features, search history data, user identity, and bid value rankings to target content are all utilizing the claimed technologies. To receive an overview of the portfolio or detailed market materials, contact us via email at info@vitek-ip.com Founded by a team with over four decades of experience in IP and tech, Viteks patent consultancy, brokerage group, and research organization provides clients exceptional guidance navigating the patent landscape. Vitek team members have developed and managed hundreds of patent transaction engagements for the worlds largest technology companies.