Cisco unveils new Spark collaboration platform in APAC
Summary
Through the use of application programming interfaces (APIs), Spark also integrates with business applications such as Salesforce’s Service Cloud and Sales Cloud, allowing users to communicate in real-time in the Salesforce environment without the need for plug-ins. Spark, which comes with content encryption capabilities, is available through the cloud on a subscription basis, or on-premises for organisations such as banks and financial institutions that have strict data protection and compliance rules. According to technology analyst firm IDC, the APAC unified communications market, excluding Japan, will reach $659m by 2018. Australia is the largest market in this IT segment, followed by China, India and South Korea. Cisco, along with Microsoft, Mitel and Avaya, are the current market leaders in Gartner’s Magic Quadrant for unified communications in 2016.
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