How Snapchat Transformed Social Media
Summary
In 2015, our country manager for emerging markets was the CCO for iProspect in Malaysia, leading a campaign for the largest cosmetics brand with the objective of driving footfall to stores nationwide. This has represented just one of many award winning tactics of using the app to drive tangible returns on marketing investment, unlike the walled gardens of its social and search counterparts. In its six years since launch, Snapchat has cornered the market for the early teens to college graduates, winning over influencers like Gary Vaynerchuk. In doing so, the company earned nearly half a billion dollars last year and opened their first Middle Eastern office in Dubai, headed by Yahoo’s MD for MENA. Now dubbed Snap Inc, the company built their platform around encouraging selfies and granting users to be expressive with a variety of filters, rewarding them with titles and trophies for being content creators.