Chain reaction: Buck airfare, hold a Web conference, cut CO2 emissions | ZDNet
Summary
But Web conferencing software developer iLinc Communications doesn’t just talk a good green game. With a little nudge from the CEO’s friend from home state Tennessee, Al Gore, the company actually has come up with a way of providing proof that using its technology can reduce carbon dioxide emissions. Since the capability was introduced back in February, Powers estimates that more than 1 billion pounds of carbon dioxide have been diverted by the iLinc conferencing technology. For every customer that diverts at least 1 million or more pounds of carbon dioxide per quarter, the company will donate $100 toward some environmental cause. The story of how he started the company is pretty interesting in its own right, and is told well by the local paper in Phoenix.