Why a Microsoft buy of Yammer would be good for social business | ZDNet
Summary
Yammer is an enterprise social network provider which allows employees to collaborate across departments, geographies, content and applications. It had been developing Townsquare, an enterprise news feed which exposed information from several back end sources inside the firewall. It showed employee length of service, birthdays, SharePoint documents and status updates in a centralised Facebook-like portal. Earlier this year, Yammer integrated its services with Microsoft Dynamics, offering Universal Search across enterprise applications and devices. So if, and it is a big if, the rumour happens to be true, then Microsoft will have scooped a fast growing, energised social business operator.
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