Predictive sales and marketing startup Infer comes up with $25M | VentureBeat | Deals | by Jordan Novet
Summary
Think of Infer as a supercharger for marketers and salespeople — it ranks leads based on how likely they are to spend money. The customer list includes companies like Atlassian, Cloudera, New Relic, Tableau, and Zendesk. And other startups, like 6Sense, Fliptop, and Lattice, have been making inroads with predictive lead scoring, suggesting there’s good value to be mined with this sort of technology. Meanwhile, in recent months, Infer has launched applications beyond just predictive lead scoring, such as a way to see which Google AdWords campaigns are yielding the best results. Infer can integrate with Salesforce.com sales lead tracking software as well as marketing-automation tools from Salesforce, Marketo, and Oracle.
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