DeepTarget Launches Solution for Access Softek Orpheus
Summary
Benefits of DeepTarget within mobile and online banking include, for example, the intelligence to identify consumers nearing their credit limit and automatically sending an offer for an extension if appropriate. "We selected DeepTarget for Access Softeks Orpheus online banking and MFM mobile banking and look forward to experiencing the same great results and benefits that so many other financial institutions already do," said Heather Summers, Senior Vice President of Marketing – LBS Financial Credit Union. "Planned, thoughtful, and targeted ad campaigns are essential to a successful transition to the mobile-first digital future," said Chris Doner, CEO of Access Softek. We are pleased to see that extend seamlessly to another channel, Orpheus, as we combine the big data held by core systems, the sophisticated analytics of DeepTarget and the pinpoint precision of Access Softeks online banking ad delivery." This will enable Access Softek customers to target and personalize communications across multiple channels in order to increase loan demand, raise product adoption and make informed decisions through meaningful metrics," said Jill Homan, President, DeepTarget Inc. "DeepTarget enables these banks and credit unions to deliver unique and relevant messaging to individual consumers leading to concrete, measurable results."
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