CarDomain Scrapes for Survival in Struggling Auto Website Sector | Xconomy
Summary
Sitting in the cockpit of a brand new 2010 Chevy Camaro SS (red paint job with 6-speed manual transmission), Rob Einaudi probably has better things to do than talk to the media. There will probably be minor adjustments and some redundancies…We’ll streamline both sites a bit.” From a business standpoint, the deal makes a lot of sense, as CarDomain.com and StreetFire.net complement each other’s strengths. It’s a perfect marriage.” He adds that there is no big change in business strategy planned, but now “their ad sales guys can sell across CarDomain, and our ad sales guy can sell across StreetFire.” CarDomain also generates revenue by connecting car sellers and shoppers through its online auto marketplace, powered by Vast.com, which it rolled out last June. Seattle-based startup Frugal Mechanic, a product search engine for auto parts, fits this mold and got funded two months ago when it was already on the brink of cashflow break-even. But with the auto industry imploding, and consumer websites facing harsh financial realities (especially Web 2.0 community sites that depend on advertising revenue), it looks to be an uphill climb.
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