11 Eye-Opening Digital Marketing Stats From the Past Week
Summary
Downloads for Houseparty, a group video chat app, have at times been growing at a rate of 10 percent daily since late October, when Vine shut down. WPPs GroupM, a huge international ad buyer, forecasted that digital will likely account for 77 percent of total spend in 2017. Heres another data point Amazon CEO Jeff Bezos will probably enjoy: Slice Intelligence found that the ecommerce giant dominated Black Friday through Cyber Monday, accounting for 38 percent of digital spending. Austin, Texas-based OneSpots research also found that 45 percent of Americans wont spend time with branded content if its not relevant to their interests. It stars Adweeks 2016 Brand Visionary award winner, Arnold Schwarzenegger, so check out the mobile video games spot below.