Text Messages SMS
Summary
Taking such strict measures into account while carrying out SMS marketing can really improve a consumer’s impression of your business, and by sticking to the rules and regulations, you can gain more traction in the long run. The FTC ruling has some exceptions, namely that if a company has a transactional relationship with a customer (as is shown in the above image), then their text messages are not spam. If you’re running a business that requires people to keep appointments like a dental clinic or hair salon, then sending confirmation messages for reservations can be helpful. Mobile phones are also widely used across the entire population, and as text messages require no internet to be received, they can have an even wider reach with people. With online software like Twilio, not only can you keep track of all the messages you’re sending, but you can also have access to analytics that can let you know about how many readers were engaged with your texts.
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