4 tips for developing applications that end users will actually end up using

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Fortunately, IT administrators can escape this cycle and give employees applications of real value, if and only if they take steps to listen to end users, Sanofi (s sny) executive Brian Katz explained Monday at the Consumerization of IT in the Enterprise Conference & Expo in San Francisco. Katz, head of mobile engineering at the drug company, talked about the widespread existence of “crapplications” — you know, those that are technically capable of doing way too many things, or suffer from convoluted interfaces, or take too long to click through — and presented tips for admins to keep in mind in the quest to actually help employees. One, from the New York Waterway, presents users with ferry schedules, maps, alerts, a bus finder, a means to buy tickets and not much more than that. They’re going to get rid of it.” Just as Box CEO Aaron Levie talks about serving up “a consumer-grade experience” in trying to become the Dropbox of the enterprise, Katz comes across as the kind of guy whs believes that anyone — a consumer if nothing else — should be able to figure out an application aimed at enterprise use. If that’s the case, productivity can increase, and less data will end up floating from internally sanctioned applications to unapproved clouds commonly talked about when people talk about shadow IT.

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