How to add social proof to your website

▤ Summary

Consumers now research products and services before buying, scouring reviews, reading testimonials, consulting forums, watching demos on YouTube, asking opinions on social media, and then finally making a decision to purchase. User-generated content can include photographs, video, blog posts, and reviews, and can be repurposed and reformatted, shared and promoted on social media, providing prospective customers authentic feedback. SEE ALSO: 16 blogging platforms that wont distract from your writing Consumers trust peer-to-peer content over traditional media and it is now such a powerful marketing tool that companies such as Get Candid let e-commerce stores create galleries of real customer-generated images for use on their product pages, increasing conversion rates by up to 30%. GoPro does a remarkable job of integrating user-generated content into their marketing, showcasing user videos across their social media platforms, encouraging customer loyalty and growing their following. SEE ALSO: The 12 best free Photoshop plugins for designers Case studies take testimonials one step further, allowing greater detail and giving your customers a genuine review to base decisions on.

▦ Linked Companies

GoPro

$1B+