Legend of Zelda revived in a bid to breathe new life into Nintendo
Summary
They had to launch with something compelling and unique and clearly Zelda is very important for the Nintendo faithful," Piers Harding-Rolls, head of game research at IHS Technology, told CNBC by phone on Friday. Nintendo announced the launch of its new Switch console with its flagship game, "The Legend of Zelda: Breath of the Wild", set to be released at the same time in an attempt to boost sales. The pricing of the console is slightly higher than the rumored levels of $200-250 making the Nintendo Switch more expensive than that of its fierce rivals, Sonys PlayStation 4 and Microsofts Xbox One S. "IHS Markit expects Switch to comfortably outsell the Wii U but Nintendo faces an uphill task to translate its product vision into mainstream adoption although it will be aided in this ambition through its deep portfolio of games franchises," Harding-Rolls said in a note. Nintendos disappointment with the launch of its previous console, the Wii U, would not want to be replicated and it appears Japans video gaming giant has sought to amend its market strategy. Creating something unique is what usually proves to be very successful and so we will have to wait and see if the Switch can deliver," Neil Campling, head of global technology, media and telecom research at Northern Trust Capital Markets, told CNBC by phone.
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