Greenwich Associates Partners with ResponseTek to Offer Financial Services Clients a Next Generation Customer Experience Management Solution
Summary
The Greenwich AIM™ (Action and Insight Management) solution now powered by ResponseTek, offers an industry-first for financial services clients by combining the respected data, market research and consulting expertise of Greenwich Associates with real-time, transactional level feedback and insights delivered by ResponseTek’s CEM platform. “Taking the appropriate action at the right time leads to greater levels of customer retention, increased cross-sell potential and decreased service costs. “By combining our best-in-class CEM software platform with the deep industry knowledge and advisory capabilities of Greenwich Associates, financial services organizations will be able to translate real-time customer feedback into concrete business improvements at the front-line; ensuring that the customer’s voice is driving service improvements and business transformation.” “Greenwich Associates has a deep understanding of the financial services industry,” said Lars C. Anderson, Vice Chairman of Comerica’s Business Bank. The ResponseTek Listening Platform™ collects and analyses feedback and sentiment in real-time from customers interacting with a company’s website, call centers, retail locations and social platforms. We are based in Stamford, CT with additional offices in Pleasanton, CA, London, Singapore, Tokyo, and Toronto.