HG Data’s big data X-ray vision boosts marketing response rates by a massive 400% | VentureBeat | Business | by John Koetsier
Summary
Imagine you could know with reasonable certainty exactly which CRM system, database, hardware, or other business software a prospective client is using right now. That’s exactly what HG Data, a big data startup headquartered in beautiful Santa Barbara and launching in public beta next week, does for marketers and sales reps. “This is the sales guy’s best friend … customers come back and say ‘it feels like cheating,” CEO Craig Harris told me last night. Everything it finds goes into its massive database, which the company’s data scientists then sift for clues that Samsung uses Marketo for marketing automation, or that Coca-Cola uses SugarCRM. Not only is that a huge endorsement of the company’s product, it’s also a major service for enterprise clients who can now integrate HG Data’s lead information into their CRM and marketing engines with a high level of confidence that records and leads are assigned to the right accounts, and data validation and translation is not a problem. Sales and marketing are driving massive growth, but it could be just the beginning for the Santa Barbara company, which is starting to dream about even bigger opportunities.