ENGINE And Clickagy Partner To Deliver High Performing Target Audiences
Summary
Targets are often pre-built by data companies that extract inferences about attitudes, sentiments and intentions from the digital behaviors they collect. We are excited to be bringing transparency to the data space with the Attitude Based Audience capability in partnership with Clickagy," said Michael Zacharski, CEO, EMX. "We know that this capability will enable our clients to better target the audiences they are most trying to reach, and when bundling this data solution with our media offerings we are able to provide unparalleled certainty into the supply chain along with cost and scale efficiencies." ENGINE empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including – insights, creative, media, data and technology. By collecting real-time, granular data directly from the source, Clickagy enables buyers to realize the full potential of behavioral insights, increasing business profitability and enhancing strategic objectives, with handcrafted custom audiences based on specific keywords.