Absolutdata and SafeGraph Form a Strategic Alliance to Strengthen Data-Driven Decision Making with Enhanced AI Models
Summary
"Foot traffic and location insights add a new dimension to the NAVIK AI machine learning models we implement, and are particularly valuable to our consumer goods, foodservice, hospitality and retail clients." Forward-thinking brands are increasingly using artificial intelligence platforms like NAVIK AI to analyze data, identify trends and predict customer behavior. CPG companies can incorporate mobile data analytics to better understand shopper demographics and behavior, and retailers can identify popular brands and regional preferences. The true innovators seek to up the ante with a wider variety of data sources that yield deeper insights, delivered on a platform that generates scalable business impact. SafeGraph has built the source of truth for physical places, covering business listing information, building footprints, and foot-traffic insights for 6+ Million Points-of-Interest in both the US and Canada.
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