Food Review Site Zeer Launches

▤ Summary

It’s hard to find a place to research food—the kind that you buy at the grocery store and put into your body every day. Founder and CEO Michael Putnam used to work at the Markem Corporation, which makes the machines that print nutritional labels on food packages. He thought, “Wouldn’t it be better if all of that information was online in one easy-to-search place?” He raised $1 million in angel funding last August, and started to put the site together. And when Zeer turns on advertising, there are obvious targeting opportunities in both search results and on specific product and community pages. The site is screaming for a mobile version members can check on their cell phones while in a grocery store.

▦ Linked Companies