Courting Gen Z With Live-Streamed, Community-Based Events
Summary
•PSFK sat down with Stephen Sokoler, founder and CEO of Journey Meditation, to find out how the brand is working to make both self-care and bonding much easier. Stephen Sokoler: In general, were seeing a shift with consumers prioritizing wellness and integrating healthier habits into their social lives. With a rise in boutique fitness studios and online communities, more people are coming together to achieve health and wellness goals, which we know leads to better results. Those who are fortunate enough to live close to a great teacher, or have the means and time to go on retreat, understand the power that comes from sitting in a room full of people practicing together. Weve been encouraged by mindfulness programs growing in popularity at schools, and have partnered with universities such as NYU, Emerson and TCU to give students access to Journey LIVE.