Jenzabar Partners with Gray Associates to Deliver Best-in-Class Academic Program Analytics
Summary
The combined data solutions and analysis provide the deep strategic insight and market knowledge to help colleges reach informed decisions. The models include a SaaS tool designed to evaluate revenue, direct cost, and contribution margin for each current program. "We work with institutions to provide data, analysis, and strategic direction that is tailored to their specific circumstances – so they can confidently determine which programs they should start, stop, sustain, or grow," said Bob Atkins, CEO of Gray Associates. "Our combined services and tools provide colleges with the data and facilitated processes to help them make tough decisions, investments, and program changes." Gray uses proprietary analytical techniques and an industry-leading database combining information on inquiry volumes, demographics, competition, and employment, to help faculty and school leadership develop institutional strategies, select programs, pick locations, and prepare curricula.
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