HEINEKEN Brews Successful Digital Supply Chain Basis with JDA
Summary
HEINEKEN has recently committed to extending its JDA footprint in specific geographies, which is already live in five operating countries (Italy, Netherlands, Spain, Poland and France). “We have some of the most complex and volatile markets in the world and have been working with JDA to make faster, more well-informed decisions, which directly impact everyone in the value chain,” said Joost Luijbregts, senior Director Global Customer Service / Logistics / Planning, HEINEKEN. “We’ve formed a strategic relationship with HEINEKEN with a foundation built on trust and openness, which is highly critical as we develop the next phase in their IBP roadmap,” said Johan Reventberg, president, EMEA, JDA. “With a clear roadmap for the future, HEINEKEN is well-positioned to continue driving a leadership position in the market, while delivering superior customer levels across all its 70+ markets.” JDA Software provides the leading AI-driven supply chain management (SCM) platform. We power free-flowing, connected global commerce - without wasted materials, energy, costs or time – to accelerate economic growth, sustainability and prosperity.
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