Google Eyeing Inmobi Acquisition, Wants To Rule Mobile Ad Space Too!
Summary
This means that Google is by far the single biggest online advertisement czar, and their internal revenues are solely dependent on Adwords based digital ads. Earlier Google was only a seller of ads, but after DoubleClick acquisition, they turned into a platform as well, giving boost to their overall online advertisement model. InMobi is right now counted among world’s biggest mobile ad networks, competing against Google’s Admob, Apple’s iAd., Millennial Media, Rocket Fuel along with Facebook Atlas as well. Founded in 2007 by IITians Naveen Tiwari, Amit Gupta, Mohit Saxsena and Abhay Singhal in their bedroom, it was branded as mKhoj. Initially backed by Mumbai Angles, they rebranded themselves as InMobi and received two rounds of funding from Kleiner Perkins Caufield & Byers and Sherpalo Ventures.
Funding
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