FCB Hires First New York President Emma Armstrong Away from iCrossing
Summary
The New York offices of FCB went through another leadership change today with the announcement that Emma Armstrong would come on to serve as president. “As the CMO role evolves to Chief Growth Officer, you need a team that combines business smarts with deep creativity and curiosity about the consumer and the world. Armstrong completes the new FCB New York leadership team along with Turnbull, chief strategy officer Todd Sussman and CCO Ari Halper. Prior to joining iCrossing, she served as global account director at Grey, where she led the P&G haircare business. In his own statement, Turnbull said the new president is “tenacious, forward-thinking and has a clear point of view of how to fuse brand and performance together.” He also cited “the great momentum FCB New York has been building over the last year” in explaining its search for a new president to “help take the agency to the next level,” adding, “Emma is this person.” You may recall a recent campaign created by the New York office for a burger chain that will almost certainly win an award or four in France next month.