Acquisition to improve YouTube image quality - CNET

Acquisitions

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Google has acquired a Dublin, Ireland, company called Green Parrot Pictures to help improve the quality of videos posted on YouTube. The companys technology "helps make videos look better while at the same time using less bandwidth and improving playback speed," said Jeremy Doig, director of Google video technology, in a post on Googles YouTube blog yesterday. You can imagine how excited we were when we discovered a small, ambitious company based in Ireland that can do exactly this. Google didnt disclose terms of the acquisition or how and when the technology would be incorporated. One thing is certain, though: such post-processing tends to be computationally taxing, and adding it has the potential to suck up a lot of processor power.

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