8 mobile enterprise trends to look out for in 2015 | VentureBeat | Dev | by Jesus Rodriguez, KidoZen
Summary
Emergence of new trends, acquisitions, funding, crazy partnerships, critical mass milestones, initial public offerings, and other developments put the enterprise mobility ecosystem in the news every single week this year. While I always considered following industry analyst predictions down to the letter a quick path to failure, we are seeing strong signs on some developments that might influence 2015 in the mobile enterprise. As a result, in 2015 we should see enterprise mobile startups running into challenges in raising new rounds in order to keep executing and, therefore, becoming increasingly irrelevant or easy targets for acquisitions. While until recently these types of solutions have have been seen as a fancy capability embraced by sophisticated IT shops, enterprises are waking up to the fact that implementing mobile applications without an underlying middleware infrastructure is a recipe for failure. While these solutions are certainly relevant, enterprises are getting more interested in having a deeper level of understanding of user behavior in mobile applications, which is a problem that gravitates more toward machine learning and data mining.