Reach Analytics Chosen As Predictive Marketing Partner By V12 Data
Summary
Due to growing market demand, V12 Data sought to enhance their predictive modeling system to improve the cycle time, from days to minutes, to provide custom audiences particularly in the digital ecosystem. After a rigorous analysis, Reach was ultimately chosen because of its real-time modeling, end-to-end automation, use of AI decisioning, best-in-class wrangling and intuitive visual reporting. "Reach impressed us with their platform as an easy-to-use, automated solution in the cloud, that could tackle all our requirements," said Todd Dziedzic, VP of Analytics at V12 Data. V12 Data customers can now leverage Reachs predictive marketing platform to rapidly build profiles using their current V12 data and segmentation strategy of choice - per product line, per geography (zip, state or region), per channel, per store, per purchase type (online vs. offline; high average purchase), etc. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands customers and prospects prefer.