Intuit sells Demandforce to Internet Brands
Summary
Demandforce was part of a trio of divisions Intuit included in divestiture plans back in August, along with Quicken and QuickBase. At the time, the deal marked a turning point for Intuit and the companys move into software as a service and the SMB market. "Demandforce and QuickBase are great businesses, but they do not support the QuickBooks Online ecosystem, and both serve customers that are up-market from our core small business customers," Intuit CEO Brad Smith said on a conference call in August following the divestiture news. "For Demandforce, we are seeking a buyer who will invest in this industry-leading marketing solution with a growing and talented sales force." As it moves on to Internet Brands, Demandforce will be used to bolster the companys presence in the SMB SaaS space, particularly in the Health category.
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