Services add apps to your small business Facebook page | ZDNet
Summary
This past weekend, I spent some time messing around with the Facebook page that I use to promote my writing, which I mostly keep off my personal profile because I dont want to annoy my real-life friends with too much tech talk. In particular, you are probably missing a big opportunity to add applications to your Facebook business page that can help with marketing and other activities intended to improve customer engagement. The new Facebook page design lets you use up to 12 apps, which means you could use that real estate in ways that you havent previously considered, according to Seth Lieberman, founder and CEO of Pangea Media. Pangea tracks 27 different data points related to your content, including how many people moused over the image but didnt ultimately click. Pangea isnt the only service provider focused on helping small businesses add custom applications to their Facebook pages.
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