Ace Metrix Releases 2018’s Top Ads
Summary
LOS ANGELES--(BUSINESS WIRE)--Ace Metrix, the leader in measuring the impact of video advertising, released its lists of 2018’s top ads that connected with U.S. consumers emotionally. Ace Metrix shared the ads that achieved the strongest impact for four of the fifty-seven emotions they measure, including: Narrative, Heartfelt, Funny and Left Field. “Emotional connection continues to play a key role in building relationships with consumers, influencing long-term memory, and driving purchase intent,” said Peter Daboll, CEO, Ace Metrix. Whether the matter at hand is joyous, melancholy, or bittersweet, Heartfelt ads tug at our emotions and make us reach for the closest tissue. None of them reached “Rare Air” status for our Funny emo, but they found the humor sweet spot that appealed to a broad audience.
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