Ace Metrix Reveals Ad Results for Gillette’s “The Best Men Can Be”
Summary
LOS ANGELES--(BUSINESS WIRE)--Today Ace Metrix, the leader in measuring the impact of video advertising, revealed the message in Gillette’s “The Best Men Can Be” was well received by viewers of all ages, genders, ethnicities, incomes, and locales. This creative actually developed the strongest positive purchase intent among several recent "social stand" ads, including those from Nike and Pepsi. However, the "But" emotional metric (signaling internal conflict among individual viewers) was the strongest response recorded. Viewer comments suggest that this response was more frequently reflective of the storytelling and emotional rollercoaster the ad took them on rather than strong negative feelings toward Gillette and the messaging. These results suggest that (once again) the naysayers on social media do not necessarily represent the majority opinion, and that consumers overwhelmingly support and applaud the messaging in Gillette’s new "The Best Men Can Be" creative.
Classifications
AskAI Classifications
LabelsLinked Companies
