Sense Absorbs $14M to Monitor Appliances, Power Home Automation
Summary
The startup and its backers are betting that homeowners will be interested in tracking the performance of devices in the home, much in the same way people monitor health and fitness using wearable technologies like Fitbit. The sensor data gets relayed to a small WiFi-connected box also located inside the electrical panel, which crunches information and sends it to the cloud for more analysis. Sense says it’s able to distinguish between the myriad machines running in the home—dishwashers, ovens, clothes dryers, garage doors, TVs, furnaces, air conditioning units, and so on. Phillips declines to share how many devices Sense has sold since it began shipping them last December, but orders of the systems—currently selling for $249—have “outstripped supply by quite a large margin,” he says. Is the sump pump on when it’s raining?” Sense sells directly to consumers, but it plans to more rapidly grow its business in part by also forming partnerships with … Next Page »
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