MuseStorm Debuts Widget Engagement Platform

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Summary

The new offering which MuseStorm is officially dubbing a “content engagement platform” provides four widget syndication aspects: Authoring, Distribution, Analytics & Monetization. Second, MuseStorm’s platform instantly exports the “source” into a variety of Web formats, including MySpace, Facebook, iGoogle, Netvibes, PageFlakes, etc. Desktop widget export currently features Windows executable, but support for Google, Yahoo, and Mac will be added in the near future. The distribution aspect of the platform includes Web and Desktop widgets as noted above and will be expanded to IM and mobile. These include Simon & Schuster (BookVideos), CBS (The ShowBuzz), and even MicroSoft which launched a Halo 3 FaceBook app powered by MuseStorm.

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