Holiday Marketing Guide: 7 High-Tech Solutions for Small Business
Summary
Try offering two-for-one deals, bonus gifts with purchase or exclusive events to drive foot traffic, siphon customers from competitors and aid with lead generation. Add them to signs, print ads, business cards and brochures, and customers can quickly grab coupons, download menus on-demand or even see how your prices compare to rivals. No matter your desired budget or audience, purchase targeted keywords on popular search engines like Bing and Google to put you in front of prospective buyers. Email marketing services ConstantContact, iContact and MadMimi let you send seasonally-themed digital newsletters straight to shoppers’ inboxes for pennies, and enable content sharing through social networks. Popular service MailChimp even allows you to send gorgeous, customized mailings for free in small quantities, and to blast out targeted emails via Facebook, Twitter, Flickr or LinkedIn.
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