Oracle Buys eCommerce Software Giant ATG For $1 Billion
Summary
ATG, provider of eCommerce software and related on-demand commerce optimization applications, this morning announced that it has agreed to be acquired by Oracle for $6 per share in cash, or approximately $1 billion. ATG’s eCommerce software platform is complementary to Oracle’s CRM, ERP, Retail, and Supply Chain applications, as well as its portfolio of middleware and business intelligence technologies, the company said in a statement. The company’s cross-channel commerce solution helps clients drive sales via a personalized customer experience, unifying interactions across the Web, contact center, mobile devices, social media, physical stores and other key channels. ATG says that over 1,000 global enterprises rely on its solutions to help increase the value of their online customer interactions. According to what’s been tracked via CrunchBase, this marks Oracle’s sixth acquisition this year, following the purchases of Passlogix, Secerno, Phase Forward, Silver Creek Systems and AmberPoint.
