Tishman adds quirky vending machine in Rockefeller Center
Summary
Six vending machines have recently landed on the concourse under the famed tourist Mecca — and they spit out everything from chicken pesto sandwiches and ready-to-eat cookie dough to a Brooks Brothers shirt, a shaving kit and an $800 diamond engagement ring. The Vend, as it’s called by its creator and landlord, Tishman Speyer, has been attracting curious — and skeptical — passersby since it quietly opened in beta mode on the underground shopping concourse a few weeks ago. The idea of The Vend, which has dedicated sales associates and is open from 7 a.m. to 10 p.m., is to offer options to Tishman’s 20,000 tenants during off-hours, Kelly said. “Seared tuna from a vending machine,” said David Lepelstat, who works nearby, scrutinizing a packaged lunch dish priced at $13.95. “That chocolate cookie looks safer to me.” A Vend associate said the fresh fare from Proper Food — which includes gourmet salads and sandwiches — is delivered every morning and donated to charity at night if it’s not sold.
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