The secret to Dollar Shave Club’s success—and why I was an early investor
Summary
In 2011, Dollar Shave Clubs founder and CEO Michael Dubin came into my office at Science Inc. to pitch his now-successful razor membership to our team. Michael, however, being a visionary who also happens to have a great sense of humor, showed me a rough cut of the video he produced that was intended to amplify attention around the companys launch by discussing Dollar Shave Clubs mission. At Science Inc., our main goal is to build and invest in technology businesses by coupling great ideas, strong talent, necessary resources and financing through a centralized platform. We were able to see the potential in Michaels start-up, and in the five years weve been working together, Dollar Shave Club (DSC) has produced some of the most authentic customer relationships and communications in e-commerce. These past few years have proved that strong brand-customer conversations are what made DSC stand out in the saturated tech industry in a short period of time, and why Unilever, a company that is looking to elevate its online-purchasing presence, took note.