FishBrain Secures Seed Funding To Socialise Sport Fishing | TechCrunch
Summary
Now the startup is set to expand into the U.S. after raising a seed round understood to be in the region of $150,000. In the U.S. there are 40 million anglers, which is more than play golf and tennis combined, and the retail market is $45 billion per year. The team behind FishBrain is Johan Attby, Marcus Fransson and Jens Persson. Johan is a serial entrepreneur and previously founded the software company Tific, which was acquired by PlumChoice, Inc. in 2011. Additional FishBrain investors include Mattias Miksche, founder and CEO of Stardoll and board member and investor in Dustin, Headweb, Sportamore, and others; Rikard Steiber, EVP and Chief Digital Officer at MTG and former global marketing director of mobile and social advertising at Google and former founder and CEO of Digiscope; Hans Lindroth, CEO of Lingfield; Henrik Torstensson, CEO at ShapeUp Club, and prior to that leading roles at Spotify and Stardoll and an investor in Videoplaza and Dexplora; and Mathias Ackermand, business angel and former founder and CFO of Transmode.